Pay Per Play Advertising Industry Analysis

Pay Per Play Advertising Industry Analysis

The pay per play audio ad industry has become one of the largest sectors of the online advertising industry. While the current state of web advertising still sees the traditional model of pay per click ads and text ads on top of the pile as far as the number of companies and sites which are displaying the ads, pay per play audio ads have become a recent revolution in the way that they produce more money for sites.

With a pay per play audio ad, the web master running a site gets paid every time that someone visits the site instead of every time that someone clicks on the ad. A pay per play audio ad is thus a great way for a site manager to make more money from his site without needing to design his site in such a way that people will automatically be drawn to the ads and sent away from the content. Site designers can spend their time making the best site possible instead of simply trying to funnel people to ads and losing visitors as a result.

The technology for pay per play audio ads has made them the next big thing in terms of online advertising. Many people still do not have the kind of web browser and computer hardware necessary to link to video ads online. The video ads that many people are starting to use today slow down web sites too much for them to be truly effective at this point. However, pay per play audio ads are at just the right point where everyone with a system can generally hear them and find out about the advertising message that they deliver.

The format that works for pay per play audio ads has also been discovered, with people now going for shorter, punchier ads that get a more immediate response. Shorter ads have been found to be better suited to the World Wide Web, where people may click away from a web site an instant after they visit. With an ad that goes for a couple seconds or less – getting the main pitch or identity of the advertiser over in the first instants and only then possible discussing the promotions that the advertiser would like people to know about - pay per play audio ads have started to become a more mature ad form.

People who run web sites are opting more and more for pay per play audio ads as part of their revenue making strategy, as pay per play audio ads pay for every visitor to a site and make it a lot easier to capitalize directly on a site’s web traffic. No longer do people have to develop sites based around the ads – the graphical ads can be placed out of the way for the reader to search for if the audio track is of interest.

With technology and the limitations of the medium of the World Wide Web now at the right point, the pay per play audio ad is the latest revolution in online advertising.

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Jim Musselwhite is an internet marketer with a wide array of diverse, authoritative information sites, including Pay per Play Ads

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jmusselwhite commented on 05 Feb 2008, 16:29:29
Nice analysis. Good to see someone taking the time to inspect the industry itself.

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