Attention Online Advertisers: Is Pay Per Play Advertising for You?

Attention Online Advertisers:

Is Pay Per Play Advertising for You?

In recent years pay per play audio ads have become one of the biggest parts of the online advertising market, taking up a greater and greater share of ad dollars on the World Wide Web? Who is using pay per play audio ads to promote their services and products? Just about everyone, it turns out!

Pay-Per-Play is now in huge demand by major branding advertisers all over the world. As of December 2007 over 6 million websites are prepared to play audio ads (and growing exponentially). 

Pay per play ads are easier to make than a lot of people may think – this is why all kinds of companies, both large and small, are profiting from the use of pay per play audio ads today. All that you need for a pay per play audio ad is a microphone and a piece of free recording software. Using any personal computer you can spend a little time on an ad that will get you much more attention than a simple block of text.

The audio ad is only 5 seconds in length and a website visitor will only hear one 5 second advertisement per visit to any specific web page. The visitor will only hear one audio ad for every 3 minutes they visit if they have already heard an audio ad on another page of the same website.

Listen to this 5 second sample audio ad and see for yourself just how effective these ads can be for practically any online advertisier. Find out how easy it is to record a pay per play audio ad and discover the improvement that pay per play audio ads can provide to your business today!

The keys to making a good pay per play audio ad are the same things that make it easy to put together a good pay per play audio ad – people like ads that get straight to the point and tell them immediately why they should click on the main ad link, or at least be more aware of the company that is selling a service or product.

Advertisers, as a result, simply need to make sure that they get across the kind of product or service that their company provides, why it is better to go with their company, and what their company’s name is. Even if someone does not scroll down the page far enough to see the graphical ad which accompanies a pay per play audio ad, they will hear the name of the company and be able to search for it on the web later if they are interested but do not have time at the moment.

If you have a small company which is getting started advertising on the World Wide Web, a pay per play audio ad is the best way to attract new attention to your business. These ads show people that you are on the cutting edge of current ad technology, but they do not require the same kind of difficult time investment (and investment in technology) that video ads do. Pay per play audio ads are also easier for people who visit a site to stream to their computers, so you will get through to a larger percentage of those who connect.

You can use pay per play audio ads to advertise a specific promotion or product, or just to increase the visibility of your company to the kind of World Wide Web site visitors that are interested in your line of work. No matter what kind of company that you have, pay per play audio ads are a great way to attract more attention to a business and give a good impression of what you are doing to people on the world wide web.

Learn more about pay per play and audio advertising. 

Publishing Guidelines: You may freely distribute or publish this article provided you publish the whole article, without any modification, and include the copyright notice and links in full.

Jim Musselwhite is an internet marketer with a wide array of diverse, authoritative information sites, including Pay per Play Ads

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